ChatGPT
ChatGPT is OpenAI's AI assistant - a tool we use for research, problem solving and writing, and whose underlying models we integrate into client solutions.
AI as sparring partner, not decision maker
We use AI to explore more alternatives, faster. But the ability to ask the right question, identify the right problem and make sound trade-offs takes experience that cannot be automated away. AI also makes things up at times - so we always verify facts, figures and technical claims before anything reaches you as a client.
How we use ChatGPT
Research, drafts, problem solving and concept exploration - ChatGPT helps us get from idea to proposal faster. But everything that leaves the house is edited and quality-assured by a human.
What we can help you with
We integrate OpenAI's models into websites and digital products: smart search that understands what the visitor means, automatic categorisation and summarisation of content, product recommendations and customer service flows. We also help you pick the right model for the task - sometimes the answer is OpenAI, sometimes Claude, sometimes no AI at all. We recommend what solves your problem, not what sounds the loudest.
Contact us
Want to know where AI adds real value in your business? Get in touch. We are a digital agency in Gothenburg that helps you separate hype from value and builds what actually makes a difference.